Zark's Burgers: The Challenge Stands
There is a burger joint that is making its presence felt in the food business. It is called Zark's. It is relatively new compared to those who have been there for decades or for several years. And the way it took off, it seems headed towards greater heights. The business, as gleaned from indicators, is well run or well managed. King James' Tomahawk, Strikeout, Three Pointer, Black Mamba, Shaq are some of the names of burgers being offered. They are nice-sounding names and included in what the owners call as Minor League. You see, there are classifications. To distinguish each food item from the rest.
|Zark's Burgers at Katipunan Avenue. It is across Ateneo De Manila University.|
|Entrance to Zark's|
|Most diners are from Ateneo, UP and Miriam College.|
|More to choose from|
If there is a Minor League, there is a corresponding Major League. Those in the Major League are bigger and more pricey, yet still affordable. Included in this group are Chokeslam, Jawbreaker and Tombstone, among others. They boast of thicker patties and with more sidings. The Chokeslam, for instance, is quadruple burger with bacon, egg, spam and cheese sauce and it sells for P300. And I am amused by its name. If you slam it in your mouth, you'll get choked. Just by writing about Zark's, it makes me hungry again.
|Jawbreaker for only P250. It is served with Fries and Iced Tea.|
|Strikeout for P100. Add P20 for Fries and Iced Tea.|
|King James' Tomahawk at P95. Add P20 for Fries and Iced Tea.|
|Andre enjoys dining at Zark's.|
|Abok is in the attack mode.|
|This senior citizen is stunned when served the Jawbreaker.|
|Generous servings at Zark's.|
To drum up interest or attract target customers, Zark's has issued a challenge. It is a good promotional or marketing gimmick. The challenge is for you to finish consuming a Tombstone burger in 10 minutes. It is hunger versus the clock. A Tombstome consists of four layers of patties with lettuce, tomatoes, onions, etc. If you succeed, you don't pay P500 and you are included in the Hall of Fame. And as a precautionary measure, the burger joint has issued a stern warning that there is this danger that you may end up beneath a real Tombstone. The challenge also includes finishing a Jawbreaker in 5 minutes.
|Tombstone (G file)|
|Zark's Hall of Fame. Beat the clock and you make it to the Hall of Fame.|
|Sports jersey and gears on display|
Last Saturday, I tried the Jaw Breaker. Just to have a taste of it. Just to approximate if I could face the challenge. Upon serving, I began scrutinizing. There were two pieces of Bacon strips, Spam and thick burger patties. I added catsup and mayo. Though I tried hard, I was able to finish only half of the Jaw Breaker. And it took me 20 minutes at that. And looking at Zark's Hall of Fame, there are only 12 who have succeeded in finishing a Jaw Breaker in 5 minutes. And the Tombstone? Up to yesterday, nobody has made it to Tombstone's Hall of Fame.
|The Jawbreaker consists of three layers of patties, spam, bacon, cheese, etc. You have to finish it including the fries and iced tea in 5 minutes to be a Hall of Famer. You don't pay P250.|